Improved User Experience
Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.
Increased Average Time on Site
If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers .
More Flexible and Cost-Effective Than App Development
A mobile website is generally a very easy and affordable to build a mobile presence compared to app development.