Videos have become a crucial element in social media marketing because they are one of the most engaging and shareable forms of content.
Videos have been proven to increase engagement on social media platforms. According to a study by HubSpot, videos on Facebook receive 135% more organic reach than photos.
Videos can tell a story better than other forms of content, such as text or images. They allow brands to showcase their products or services
Social media videos can help increase brand awareness by showcasing a brand's personality, values, and unique selling points.
Videos can also lead to higher conversion rates, as they provide a more immersive and interactive experience for viewers. According to a report by Wyzowl, 84% of consumers
Videos are also more likely to be shared on social media than other types of content, which can lead to increased reach and exposure for a brand.