A flyer is a single, unfolded printed sheet used in promoting an event, service, product, or concept.
A flyer usually conveys a short message that is supposed to be communicated quickly.
They are usually printed on 8.5″ x 11″ paper to reduce costs. They can be customized into any size that is convenient to handle. Also, most of the flyers are printed on one side of the paper.
Flyers are also known as handbills, inserts, or circulars, depending upon the company. They are usually delivered by hand anywhere consumers or passers-by congregate or pass by, such as in retail stores. Therefore, designing flyers effectively is of utmost importance.
