Introduction: Why Digital Marketing is a Game Changer for Real Estate
The Indian real estate market has become increasingly competitive, especially in tier-2 cities like Jind. Traditional marketing methods—hoardings, pamphlets, cold calls—are losing steam in an era dominated by mobile-first audiences. For property dealers to scale sustainably, digital marketing is no longer optional—it’s essential.
QTC Infotech, a leading digital solutions agency, recently partnered with Kandy Properties, a real estate dealer in Jind, to generate high-quality property leads through Meta Ads (Facebook + Instagram). The results? Over 500+ leads in 90 days at the lowest possible cost per acquisition (CPA).
Let’s dive into this high-performance campaign and see exactly how it was done.
Understanding the Client: Kandy Properties, Jind
Industry: Real Estate
Location: Jind, Haryana
Services: Residential plot sales, premium property consultation
Challenge: Increase inbound leads, reduce reliance on offline marketing, and position the brand as a premium local developer.
Before approaching QTC Infotech, Kandy Properties was experiencing stagnant lead flow despite decent offline visibility. They needed a digital-first lead engine that worked 24/7.
Problem Statement: Why Traditional Marketing Wasn’t Enough
- Rising costs of hoardings, newspapers, and events
- Poor ROI from offline marketing
- Lack of measurable insights
- Low engagement from younger, mobile-savvy audiences
The goal was clear: build a predictable, scalable lead generation funnel online.
QTC Infotech’s Game Plan: A Digital Marketing Overhaul
After an in-depth brand audit and local market research, QTC Infotech created a multi-step roadmap tailored specifically for real estate:
1. Audience Segmentation & Targeting
- Hyper-local targeting: Jind + surrounding areas
- Age: 25–55 (property decision-makers)
- Interests: Real estate, property investment, buying plots, home loans
- Custom & lookalike audiences created from CRM data and pixel retargeting
2. Funnel Design
- Awareness: Video + image creatives showcasing the project
- Consideration: Carousel ads with features, EMI options, and site photos
- Decision: Lead form ads with limited-time offers (e.g., "Book Site Visit Now")
3. Campaign Execution: Meta Ads
- Platforms: Facebook + Instagram
- Campaign Type: Lead Generation
- Tools Used: Meta Business Suite, Facebook Pixel, CRM Integration
- Ad Budget: Optimized daily split testing across 3 ad sets
Tools & Tech Stack That Powered the Campaign
- Meta Business Manager: For campaign setup and budget control
- Facebook Pixel: Installed on Kandy Properties’ landing page to enable retargeting and conversion tracking
- Zapier Integration: Automated lead flow from Facebook forms to the client’s CRM
- Google Sheets API: Real-time reporting dashboard for leads, cost per lead, and ad performance
This automation allowed the sales team to follow up with leads almost instantly, reducing turnaround time and increasing conversions.
Creative Strategy: What Made the Ads Stand Out
In real estate, visuals sell. QTC Infotech’s creative team designed high-converting ad creatives tailored to the local audience:
Types of Creatives Used:
- 15-second teaser videos of the property site
- Carousel images with project highlights (e.g., gated plots, near railway station, EMI options)
- Instant lead magnets: "Book a Free Site Visit," "Pay ₹0 Booking Amount"
Ad Copy Principles:
- Action-oriented CTAs ("Schedule a Visit," "Call Now")
- Scarcity elements ("Only 7 Plots Left")
- Localized messaging with colloquial phrases ("Apna Ghar Jind Mein")
- Messenger and WhatsApp ads
The Results: From Zero to 500+ Leads in 90 Days
| Metric | Performance |
|---|---|
| Leads Generated | 523 |
| Average CPL | ₹48.00 |
| Click-Through Rate (CTR) | 4.7% |
| Conversion Rate | 18.5% |
| Booking Rate from Leads | ~12% |
Client Feedback: What Kandy Properties Had to Say
"We were blown away by the results. The lead quality was top-notch, and we saw site visits like never before. QTC Infotech’s approach was professional, data-driven, and fast. They delivered more than what we expected. Highly recommended for anyone in real estate."
This testimonial validated not only the effectiveness of the campaign but also the quality of communication and execution that QTC Infotech brings to the table.
Key Takeaways from the Campaign
- Hyper-local targeting works: Narrowing down geography and customizing messaging improves conversions.
- Creative is king: High-quality visuals and sharp CTAs drastically improve click-through and form completion rates.
- Automation boosts efficiency: Instant CRM syncing via Zapier reduced the delay in lead response.
- Consistency drives results: Ad testing and optimization over 90 days allowed constant performance improvement.
This case study serves as a blueprint for other real estate businesses aiming to scale using Meta ads.
Ready to Grow Your Real Estate Business? Let's Talk.
Are you a property developer or real estate consultant looking to multiply your lead volume without overspending on offline channels? QTC Infotech specializes in digital strategies that are laser-focused on results.
📞 Contact us today to schedule a free consultation and learn how we can build your next lead generation machine.
Visit www.qtcinfotech.com
for more success stories.
Frequently Asked Questions (FAQs)
Meta Ads (Facebook + Instagram) were the primary platforms used, optimized for lead generation objectives.
Leads were automatically synced with a CRM using Zapier integration, ensuring real-time follow-up by the sales team.
The campaign was optimized within a modest daily budget, focused on low-cost-per-lead optimization and daily performance scaling.
Yes, the same funnel strategy can be adapted to industries like healthcare, education, retail, and more.
Absolutely. QTC Infotech offers continuous campaign optimization, performance reporting, and creative refreshes for long-term success.
